Emirati founder Leqa Alzaabi says that she wants LEQA Cosmetics to be all-inclusive

At Cosmo ME, we're all about supporting our local businesses and up-and-coming talents. We're also obsessed with all things beauty. That being said, it only made sense for us to chat with the amazing Leqa Alzaabi, the Emirati entrepreneur who founded LEQA Cosmetics. Having grown up surrounded by women who were passionate about all things beauty and grooming, Leqa developed her passion and thus launched her own makeup line. We spoke to Leqa about her journey, her background and her love of all things beauty.

Cosmo ME: Can you tell us a little bit about yourself and your background in the makeup industry?

Leqa Alzaabi: I started [as] a makeup artist in 2017, however, I've always [used] makeup. I have always done the makeup of my family members since I was a child. I would even be doing makeup when I was small, behind my mother's back! I was on a TV show called In Style with Helen [where] I was a makeup artist and it was a competition. I also have been [to] a masterclass in London for Mario (makeupbymario) the celebrity makeup artist. I take my makeup career very seriously, and always want to ensure that I keep growing.

C: When did Leqa Cosmetics start?

L: For years and years, becoming an entrepreneur and creating my own brand has been in the back of my mind, but when 2020 came around, I had a lot of time to reflect and look at my career and development and I thought, "What am I waiting for, why not start my own business now?"